Ubigi
190+ destinations
Ubigi provides eSIM data plans for many countries and regions, historically known for connectivity partnerships with manufacturers and a straightforward app.
- Hotspot on some plans
- September 1, 2026
Ubigi vs Smarty
Ubigi and Smarty both sell travel eSIM data plans. Ubigi offers fixed data plans, while Smarty offers fixed data and unlimited plans. The better fit depends on the countries you need, the features you want and the price.
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Quick comparison
| Feature | Ubigi | Smarty |
|---|---|---|
| Plan model | Fixed data | Fixed data and unlimited |
| Destinations listed | 190+ | 1+ |
| Coverage | Broad / multi-country | Limited (1 country) |
| Hotspot | Yes | Not listed |
| Phone number | No | Not listed |
| SMS | No | Not listed |
| Apps | iOS, Android | Not listed |
| Activation | Plans activate on connection in the destination; validity periods are stated per plan. | On connection in destination |
Which traveller each option suits
Choose Ubigi
Ubigi offers fixed data plans, hotspot support listed, broad coverage.
Choose Smarty
Smarty offers fixed data and unlimited plans, coverage limited to specific countries.
The providers
Smarty
1+ destinations
Smarty is a UK mobile network that offers an eSIM, so its plans are aimed at travellers who need data and calls in the United Kingdom.
- September 1, 2026
Comparison FAQ
Is Ubigi or Smarty cheaper?
It depends on the destination and how much data you need. Compare the current listed price per gigabyte for your specific trip.
Do Ubigi and Smarty include a phone number?
Both are primarily data-first plans. Check the specific plan page if you need a local phone number.
Destinations
Check current prices
Prices, features and availability change. Confirm the current details on each provider's website.